Stealing Ideas from the World’s Most Innovative Companies

Below is a list of three of the biggest corporate brand names in the world.  These companies have consistently excelled in the market place for different reasons.  Let’s dive in deeper today and look at what each of these companies does well and how you can use it as a lesson to improve your business.

Apple Computers:  fill a need your clients don’t realize they have.  The late Steve Jobs didn’t just develop cool products – he created needs that consumers didn’t even know they had!  Tiny music players?  Cell phones that doubled as mini computers?  No one was asking for these innovations, and yet, millions wouldn’t live without them now.  What can you offer your clients that would make their life easier even if they don’t realize it?  Is there something you can offer that simplifies the real estate process for the buyer or seller?

McDonalds:  be reliable and accessible.  A key to McDonald’s success is every location delivers good quality the same way every time.  You can be confident you’ll find a McDonalds nearby and that the food will be hot and tasty.  Are you easy to reach by phone, email, and text?  Do clients know when they ask for something, you will deliver on time, as promised?  Are you pleasant to deal with no matter how busy or frazzled you are?

Google:  tap customers for feedback.  When a new product is rolled out, technology companies, like Google, listen to the feedback they get from users.  Often, they introduce the new item to a pilot group first, solicit brutally honest opinions about what works and what doesn’t, and then apply those observations to the final product.  Are you asking clients what they need?  Are you bouncing ideas off of them?  Real estate professionals have an advantage over many other types of business people – your job is all about asking questions and learning what clients want.  Why not ask how you can serve them better?

Although these iconic companies have bigger budgets than you do, it’s not their financial resources that make them so successful.  Instead, it’s their attention to discovering customer needs and then delivering products that meet those needs better than their competition.  That is something that each of us can take to heart today and resolve to do the same!

November 1, 2011 by · Leave a Comment

About James

James A. Williamson is currently the Sr VP of Sales Development for Shelter Lending Services (formerly Fairfield Mortgage). James joined Shelter in 1994 and was the company's top Loan Officer in GA for 20 straight years helping over 2500 families finance their homes. James now oversees an incredible group of Loan Officers in Atlanta while further building Shelter's Atlanta business.

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